Health & Environmental
This project led by Prof. Manika developed a stealth marketing intervention that promotes employee physical activity in the workplace. The stealth marketing intervention, focused on encouraging environmental behaviour change among employees (i.e., energy saving and recycling). A pilot was then conducted to assess the potential spill over effects of employee environmental behaviour on physical activity in the workplace (e.g., taking the stairs instead of using the lift to save energy could also increase physical activity).
The video below was used to assess the acceptability of the approach. As part of this project a toolkit was also designed on how to promote employee environmental behaviours in the workplace.